天天吃瓜

Learning Outcomes

• Demonstrate an awareness of career opportunities and professional marketing career development skills.

• Demonstrate teamwork skills by working on specific marketing problems in groups.

• Demonstrate the ability to identify and source materials relevant to particular marketing issues and to appraise their provenance and limitations.

• Demonstrate the ability to write well-structured essays, with a logical line of argument, drawing upon appropriate evidence from robust sources.

• Present ideas clearly and confidently in oral form.

• Summarise academic and practitioner sources in the field of marketing.